Yo-Yo Tayler on make-up: How to apply foundation

 
Once you have found your perfect foundation, it is time to apply it properly.
Prepare the skin so that it is in suitable condition to receive make-up: Wash your face thoroughly with face wash and fresh running water (not too cold, not too hot either), dub the face with a clean towel (never rub), then splash plenty of toner and use the right amount of moisturiser.
Related topic: Choosing foundation

1) Powder Foundation
If you are using powder foundation, use make-up primer or base for best results.
Put a pea-sized amount on your finger tip, then place it on the five strategic spots on your face: forehead, nose, both cheeks and chin.

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Smear over gently and evenly, without stretching the skin.
Wait for a couple of minutes until the primer (or base) dries a little so that it does not run on the surface. If you are using concealer, use it before applying powder foundation.
Start with wide areas, such as cheeks and forehead, using the large area of the sponge. Apply a thin layer first, then gradually build up by adding layers depending on the results that you want to achieve.
Always run the sponge from the centre of your face outwards. This makes the foundation go into pores and stay without smear marks.
Using the edge of the sponge, carefully apply on nose, around the mouth and finally around the eyes.
Be careful not to put too much foundation around the mouth and the eyes. There are many muscles around the mouth. Skin movement would cause a thick layer to crease.
Eyes usually receive eye make-up afterwards, so you do not need a thick layer of foundation.

2) Tinted, Liquid or Cream Foundation
Tinted, liquid or cream foundation can be applied with either fingers, sponge or a foundation brush. The choice is yours. Until you are confident with speed, I suggest using a sponge. Fluid foundation dries very quickly - you have to work fast for a smooth finish.
Put the appropriate amount of foundation on the five sections of your face, then quickly and evenly smear over the face.
Again, do not apply one thick layer but work in thin layers.
If you want to use a concealer to cover bags under the eyes or hide spots, do so after the foundation is half dry - half tacky.
Do not get obsessed with concealer. It contains grease and if you use too much, it could cause creases and shine later on.
Put a small amount of face powder on either a puff or face brush (the bigger the better), gently puff and run the surface of the face until you do not see any shine of the foundation.
In case of extra coverage, you can use powder foundation as face powder instead.

3) Tips for Black and White Photography
If you are preparing for a black and white shoot, you do not have to worry about being too white.
In black and white photography, the paler and the more matt, the better. This way, you can achieve a better contrast against eye and lip make-up.
Concentrate on a matt finish, it normally looks good in black and white photos unless you're after the dewy look.
If the photographer is planning special lighting effects or wants some spark on the face, replace matt powder with shimmer powder.